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Fashion · DTC
Field & Loom.
Sustainable apparel brand scaling from six figures to eight while defending margin.
5.8× ROAS on Meta at scale
FL
The challenge
Meta CPMs had climbed 40% YoY and their agency was running the same three ad angles. Scaling spend just meant losing money faster.
Our approach
We took over creative and media, launched a monthly UGC production system, and restructured the account into a clean prospecting/retargeting split.
Results
The numbers.
5.8×
Meta ROAS at scale
-31%
CAC vs. prior
22
Winning creatives shipped